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VMI reports mixed 2025 tourism results; board raises social‑media messaging concerns after April flooding
Summary
VMI told the board that 2025 showed roughly flat-to-slightly-down visitation (hotels −1%, Airbnbs −3%), stronger July–December performance and a notable April dip tied to flooding; members urged better coordination on social‑media messaging to avoid damaging tourism narratives.
VMI presented its preliminary 2025 tourism analysis to the Jefferson County Board of Tourism, reporting that overall hotel occupancy was down about 1% and Airbnb occupancy down about 3% year‑over‑year, while the third and fourth quarters were notably stronger and helped stabilize the year.
The presenter said April saw the…
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