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Tourism committee asks Mills County for $2,500 to print county brochures
Summary
Tourism representatives asked the Mills County Board of Supervisors to fund an initial print run of 2,500 county brochures and outlined 2026 promotional plans including a $10,000 grant for a new promotional video and expanded mural and trail projects.
Representatives of the Mills County tourism committee asked the Board of Supervisors to provide funds to print 2,500 county brochures to promote county attractions and events.
The tourism presenter recapped recent work, saying the committee secured a $10,000 grant to produce a new promotional video and has supported public-art murals and trail development. "We secured a $10,000 travel iLO grant to, redo the county's, like, kind of promotional video," the presenter said during the meeting; the transcript shows some garbling of the grant program name. The committee requested the board consider using lodging-tax (hotel/motel) revenues or LOST funds to cover printing or allow the county to include the item in the next fiscal-year budget after July 1.
Board members discussed logistics, distribution and whether the county could pay for an initial print run from existing small reserve funds so materials would be available before the new budget year. The tourism representative said a local designer (noted in the meeting as "Joe Designer") would handle production to keep printing local. Committee representatives emphasized broader goals for 2026: updating promotional materials, establishing a county food trail, expanding mural projects, and leveraging events such as tournaments and disc golf to attract visitors.
The board did not take a formal funding vote at the meeting; staff was asked to place the item on a future agenda for formal action and to consider budget timing and distribution options.
