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Galt Council approves $120,000 branding contract with Position Interactive after questions about deliverables and payment milestones
Summary
The council authorized a one‑time $120,000 appropriation and contract with Position Interactive for an 8–12 month city branding initiative, appointed two councilmembers to an ad hoc committee, and directed staff that the consultant must deliver a detailed timeline (by March) and faces remedies for nonperformance.
The Galt City Council on Feb. 17 authorized a one‑time general‑fund appropriation of up to $120,000 to hire Position Interactive for a citywide branding initiative aimed at unifying logos, messaging and public‑facing materials.
Assistant City Manager Amy Mendez said the multi‑phase contract includes discovery and community engagement, brand strategy and identity development, and six months of rollout support. ‘‘Developing a clear authentic brand will support economic development, tourism, and…
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