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Galt Council approves $120,000 branding contract with Position Interactive after questions about deliverables and payment milestones
Summary
The council authorized a one‑time $120,000 appropriation and contract with Position Interactive for an 8–12 month city branding initiative, appointed two councilmembers to an ad hoc committee, and directed staff that the consultant must deliver a detailed timeline (by March) and faces remedies for nonperformance.
The Galt City Council on Feb. 17 authorized a one‑time general‑fund appropriation of up to $120,000 to hire Position Interactive for a citywide branding initiative aimed at unifying logos, messaging and public‑facing materials.
Assistant City Manager Amy Mendez said the multi‑phase contract includes discovery and community engagement, brand strategy and identity development, and six months of rollout support. ‘‘Developing a clear authentic brand will support economic development, tourism, and community engagement,’’ Mendez said, describing deliverables such as logo concepts, a tagline, brand guidelines, and templates for staff use.
Councilmembers asked for protections and clearer milestones after resident Harry Wentzel urged tighter contract language and staged payment requirements. Mendez said staff interviewed three firms, narrowed the finalists to Position Interactive and Honey, and that the contract includes a requirement for a detailed timeline to be provided by March; failure to meet contractual deadlines would be considered a breach with remedies available to the city.
Vice Mayor Reid moved to authorize the city manager to execute the agreement, appropriate $120,000 from the general fund and to appoint two council members (Reid and Farmer) to an ad hoc committee to work with staff and the consultant. The motion passed on a 5–0 roll call vote.
Council members said they support the outreach component but wanted assurance that payments correspond to documented milestones and that final rollout decisions would return to the full council. Mendez said the vendor's scope includes templates and electronic assets intended to reduce future printing costs and to guide consistent application across departments.
Mendez and Genesis Alegria, the city's community engagement analyst, will coordinate public engagement and report progress to the council. Councilmembers Reid and Farmer were appointed to the ad hoc committee to provide direct council oversight of the rollout phase.
