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Sugar Land approves $250,000 Fort Bend County sub-sponsorship to fund World Cup events
Sugar Land City Council · February 17, 2026
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Summary
The Sugar Land City Council approved a $250,000 sub-sponsorship agreement with Fort Bend County to support World Cup–related programming, citing hotel-occupancy tax revenues and partner benefits; the motion passed unanimously.
The Sugar Land City Council on Feb. 17 approved a $250,000 sub-sponsorship agreement with Fort Bend County to help fund World Cup–related programming and reduce the city's event activation costs. Allison Brooks, assistant director of tourism, said the county approved the sub-sponsorship on Jan. 22 and that the county began collecting a 2% hotel…
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