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Chamber and regional tourism agency outline marketing partnership for Carter County
Summary
Local Chamber and Northeast Tennessee Tourism presented a proposed partnership to run the visitor center and a regional marketing effort aimed at converting day‑trippers into overnight visitors; the commission moved to approve a three‑year destination‑marketing contract and allocated Hotel Occupancy Tax dollars for distribution.
Representatives from the Carter County Chamber of Commerce and Northeast Tennessee Tourism outlined a proposed three‑year destination‑marketing partnership that would continue the chamber’s operation of the visitor center and leverage regional marketing to increase overnight stays.
Frankie Baty, former Chamber president and local business owner, told the board the visitor center sends…
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