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TDC reviews FY26 marketing plan; Zartico visitor‑intelligence onboarding begins
Summary
Aqua Marketing reported FY25 paid‑media results (about $592,000 spend, ~93 million impressions, 2.1 million clicks and a 2.28% CTR) and presented a $616,000 FY26 plan focused on digital channels; Zartico demonstrated its visitor‑intelligence platform and confirmed onboarding to help measure campaign lift and cross‑visitation.
Aqua Marketing and analytics partners presented the Tourist Development Council with results from last year’s media buy and a plan for FY26.
Travis McClure and Aqua said the FY25 paid‑media buy spent about $592,000 across 12 vendors, delivered roughly 93 million impressions and generated about 2.1 million clicks; the campaign’s overall click‑through rate was 2.28% and YouTube accounted for a large share of impressions and clicks.…
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