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Simsbury Community Media appeals for donations as subscription revenue falls
Summary
A Simsbury Community Media announcement said the station's funding model relies on television subscriptions, which have fallen with cord-cutting, and urged donations via a website or QR code to keep local programming and archives operating.
A Simsbury Community Media announcement included a repeated appeal for donations to sustain the nonprofit public-access station.
The recorded message said SCM's funding structure "is based on television subscriptions" and that revenue has declined as residents shift to internet-only services. The announcement stated that, despite programming being freely available online, subscription revenue shortfalls are reducing SCM's funding and that donations will help the station "continue to educate our youth and keep our community informed."
The spot urged viewers to visit SCM's website or scan the on-screen QR code to donate, saying "Every contribution counts" and emphasizing that donations will help SCM remain open and preserve local programming, education and government coverage.
No specific fundraising target or budget shortfall figure was provided in the announcement.
