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Commissioners seek sign consistency and clarity on content-neutral limits
Summary
The commission reviewed updated sign standards that emphasize content neutrality and design. Members asked for master sign programs on major corridors, limits on animated/video displays that distract motorists, and legal guidance on political signs and off-site advertising.
Section 9.105, the draft sign chapter, drew extended comment from commissioners concerned about visual clutter, motorist distraction and legal constraints.
Chair Lee reiterated a policy preference against allowing signage that turns the city into a high-movement, highly-animated corridor, citing video displays with rapid animation as a…
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