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Tourism director presents visitor dashboard; council debates Dark Sky branding and seal options
Summary
Tourism director Chris Ruggia presented initial visitor-dashboard data and spending estimates and previewed the Smithsonian exhibit; council discussed geofencing, TxDOT signage and three logo options emphasizing Alpine's Dark Sky Reserve identity and Sul Ross State University references.
Chris Ruggia, Alpine’s director of tourism, presented the city’s first pass at a new visitor dashboard and preliminary visitor‑spending numbers for 2025. The dashboard’s city-limits geofence returned roughly 235,000 visits for 2025; Ruggia said adding the two largest hotels would increase that figure and estimated total visitor spending at about $18.3 million on an early pass.
Ruggia said he will refine the counts…
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