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Neighbors say Porsche dealership sign is too large and bright; Zoning Board approves variance
Summary
Neighbors told the Nashua Zoning Board on Nov. 26 that a proposed 237.16-square-foot illuminated sign for a new Porsche dealership is excessive and intrusive. The board approved the variance, citing building scale and the rear sign backer as drivers of the overage, and urged (but did not require) dimming as a mitigation.
Neighbors and developers sparred over lighting and scale for a proposed Porsche dealership sign at 9 Northeastern Boulevard, but the Nashua Zoning Board of Adjustment approved a variance for 237.16 square feet on Nov. 26.
Applicant representative Jillian Shedd of Northpointe Construction Management told the board the lettering on each face totals about 91.5 square feet, but that a rear backer accounting for roughly 145.6 square feet pushes the total beyond the 150-square-foot allowance in the Highway Business zone. "That backer... is really, in my opinion, what's pushing us over the square footage size," Shedd…
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