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CT Paid Leave Authority touts outreach gains, targets employers and under‑served communities
Summary
Outreach lead Jessica reported 68 in‑person events in 2025, nearly 969,000 unique website visitors and expanded school and community partnerships; staff said new employer messaging and added community education coordinators aim to reach under‑served populations.
Jessica, the Authority’s outreach and engagement lead, told the board the outreach team met community partners across Connecticut and recorded strong digital reach as it pursues broader public awareness of the state paid‑leave program.
She summarized results from the past year: “We attended 68 in‑person events in 2025,” held 29 webinars, issued 21 press releases, and drew about 969,000 unique visitors to the Authority website, which the staff said was up about 10% year over year. The team reported 11.6 million page views, 24 podcast episodes over the year,…
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