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CT Paid Leave Authority highlights Family Expo, new ads and podcast guests
Summary
The CT Paid Leave Authority’s Outreach and Engagement Committee on its November call reported positive results from a Family Expo, previewed new paid-leave ads and podcasts featuring health providers and the state comptroller, and shared strong digital campaign metrics for school-employee outreach.
The CT Paid Leave Authority’s Outreach and Engagement Committee reported on outreach activity and promotional creative during its November meeting, saying a recent Family Expo and resource fair drew strong exhibitor feedback and provided new opportunities to connect families, employers and community partners.
Jessica, the Authority’s outreach lead, said exhibitors described the event as well attended and well organized, and staff used a passport card with a Ben & Jerry’s incentive—100 ice cream scoops under contract—to encourage visitors to engage with exhibitors. "We went through all 100 of those little coupons that we had contracted with Ben & Jerry's to give out," she said. Organizers set a goal of…
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