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Explore Livingston presents six-page strategic plan focused on residents, slower‑season tourism
Summary
Explore Livingston presented a concise strategic plan that emphasizes resident quality of life while targeting slower‑season tourism. Presenters outlined five priorities, funding mechanisms including TBID/LBID/DMO rules, and said the group will publish detailed appendices and hold community meetings.
Explore Livingston executive director Chris King and consultant McLaren Latta presented the coalition's six‑page strategic plan to the Livingston City Commission on Feb. 17, saying the effort prioritized resident quality of life alongside tourism development.
"Data shows that tourism is the largest economic driver in the county," McLaren Latta said, noting the plan relied on more than 40 collaborators, roughly 1,500 survey responses and a 50‑page appendix of supporting studies. The plan identifies five priorities: economic development targeting slower season product development, attainable housing,…
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