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CT Paid Leave Authority highlights outreach gains, expands CEC contracts and schedules Family Fun Expo
Summary
Staff described outreach strategies—negotiated media buys, podcasts, repurposed videos—and CEC outcomes: 130 direct application assists in Q2 (178 total), nearly 5,000 impressions and almost 10,000 materials distributed. RFP for additional CECs is underway with contracts targeted to start Jan. 1, 2026.
The CT Paid Leave Authority described how it stretches outreach dollars and expands community partnerships as it seeks to increase program use.
Jessica (Outreach) told the board the outreach team negotiates media buys directly, secures bonus placements, repurposes creative assets (video/audio) and produces a low‑cost podcast to amplify reach. She said radio and TV buys have included bonus spots and negotiated rates held steady since 2021, and digital/outdoor buys are structured to maximize impressions at lower cost.
Jessica gave metrics for the Community Education Coordinator (CEC) program in Q2:…
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