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Committee hears expansion of personality-rights law to cover forged digital likenesses
Summary
Senate Bill 5,886 would broaden the Personality Rights Act to include forged digital likenesses (visual and audio deepfakes), increase civil penalties, and authorize non-economic damages for victims; supporters urged inclusion of real-time/transmitted uses and protections for students, while members asked about satire/fair-use carve-outs.
Substitute Senate Bill 5,886 was presented to the Civil Rights and Judiciary Committee as an update to Washington’s Personality Rights Act to address advances in AI and deepfake technologies.
Yelena Baker (committee staff) explained the bill would expand existing personality-rights protections—property rights in name, voice, signature, photograph or likeness—to include forged digital likenesses defined as audio or visual representations created or modified to be indistinguishable from a genuine recording and likely to deceive a reasonable person. The…
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