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DOH and contractor unveil ‘Cannabis Safely’ campaign to reach adults, emphasize driving safety and storage
Summary
The Department of Health presented a new bilingual consumer-education campaign aimed at adults 21+, focusing on preventing driving-impaired use, securing products from youth and pets, and guidance on high-THC products; partners may distribute a printed booklet through local channels and discussions with the Liquor and Cannabis Board are under way.
The Washington Department of Health on Jan. 2026 introduced a new statewide consumer-education campaign, 'Cannabis Safely,' aimed at adults 21 and older and created with state partners and contractor GMMB.
Adriana Avelar, DOH cannabis health educator, described the campaign as designed ‘‘to help adults 21 and over understand the risks, rules, and responsibilities of retail cannabis in Washington state.’’ The campaign includes bilingual digital assets, short videos, a printable booklet available…
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