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Visit Pensacola to run $250,000 campaign after Conde Nast beach ranking; ADR and room demand roughly steady
Summary
Visit Pensacola announced a $250,000 marketing push to leverage a Conde Nast No. 1 U.S. beach ranking, detailed digital/print placement and audience targeting, and presented FY25 hotel performance showing modest increases in supply and demand and largely stable ADR.
Visit Pensacola told the Tourist Development Council on Feb. 3 it will launch a marketing campaign using $250,000 approved by the council on Feb. 3 and later by the Board of County Commissioners on Feb. 5 to capitalize on a Conde Nast recognition of the county’s top-ranked beach.
Darren of Visit Pensacola said the campaign will include a print ad in Conde Nast in May and targeted digital advertising (programmatic and Facebook/Instagram) aimed at higher‑income audience segments that match Conde Nast…
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