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Washington Department of Health unveils 'Cannabis Safely' campaign aimed at adults 21+
Summary
DOH presenters Adriana Avelar and Scott Stroup showcased the 'Cannabis Safely' campaign—English and Spanish assets, a website (cannabissafelywa.org), videos and a 12‑page pocket guide—targeting adults 21+, with initial statewide digital media bought through December; further outreach depends on funding.
Adriana Avelar, substance‑use health educator at the Washington State Department of Health, and Scott Stroup, senior vice president at GMMB, presented the Department’s new "Cannabis Safely" education campaign to the Liquor and Cannabis Board caucus on Dec. 16.
Avelar said the campaign is grounded in audience research with English‑ and Spanish‑speaking adults and developed in collaboration with state agencies, local health departments and the cannabis industry. "The campaign is grounded in audience research with English and Spanish speaking adults and shaped through collaboration with state agencies, local health departments, and the…
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