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Committee approves drive‑thru 7 Brew Coffee site plan and extra wall sign with staff conditions
Summary
The committee approved a fully drive‑thru 7 Brew Coffee at the former IHOP site in Bay Park Square Plaza, requiring rooftop mechanical screening, coordination with Simon Properties on traffic flow, possible Brown County storm lateral permits, landscaping substitutions, and bicycle parking compliance.
The Site Plan Review Committee approved a site plan on Dec. 16 for a drive‑thru 7 Brew Coffee at the former IHOP location in Bay Park Square Plaza and separately approved a third wall sign for the same tenant at 2415 South Oneida Street.
Aaron, village planning staff, described the single-story kiosk-style building with a double-lane drive‑thru, no interior seating, and a small outdoor patio. Staff recommended conditions including screening of rooftop mechanical equipment visible from property boundaries or rights-of-way, coordination with Simon Properties to restrict traffic flow on adjacent spaces to one-way, and documentation that Simon Properties agrees to the proposed parking plan. Staff also noted that if demolition of the IHOP requires a new stormwater lateral in South Oneida Street, the applicant must contact Brown County Highway for a right-of-way permit prior to construction. Forestry recommended substituting Armstrong maple with species better suited to local high‑pH soils, offering Chanticleer ornamental pear, Bridal Prince oak, or Magyar ginkgo as alternatives. Bike-and-ped staff requested bicycle parking meeting professional design standards.
Eric Jrazkowski of the design team said the standard approach is to use a tower at the front to screen mechanical equipment and, if necessary, to extend opaque walls to screen from the side, answering a committee question about visibility. Aaron added a code note that mechanical screening is to be one foot above the equipment in most cases.
The committee approved the site plan with staff conditions; the separate request for a third wall sign also met square-footage rules and surrounding B3 Community Business land-use standards and was approved. Motions to approve were made and seconded by committee members and carried by voice vote.
Next steps: applicant must secure any required permits (including possible Brown County right-of-way permit for storm lateral work) and provide documentation of coordination with Simon Properties and final landscaping/species selections.
