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Commission approves new tourism logo packet to support marketing beyond fishing
Summary
Commission approved a packet of tourism logos for county use to broaden marketing beyond fishing toward scenery and outdoor recreation; commissioners agreed the Chamber's Flaming Gorge logo remains separate.
Daggett County commissioners approved a tourism logo packet intended for use on promotional materials on April 25, 2025. The packet includes several color variants and a smaller airport‑specific logo; staff said variants were designed to fit different publication layouts.
Speaker 5 described the design intent: to maintain a recognizable fish motif where appropriate but promote broader natural‑beauty messaging (lakes, mountains, trails). Commissioners discussed trademarking and whether to include “Utah” on some versions. "We were looking for approval of all of them because some of them fit some publications better than others," Speaker 5 said. Speaker 1 moved to approve the tourism logo packet for use in marketing and tourism efforts; the motion was seconded and passed.
Why it matters: The logo packet is part of a marketing shift to position the county's natural assets beyond the fishing brand. Commissioners emphasized coordination with the Chamber so existing Flaming Gorge branding remains available for partners who want that association.
Details: Staff noted plans for branded stickers for school packets and other outreach. Trademark research and consistent brand templates (fonts, color palettes) were discussed as next steps to ensure consistent application of the new materials.
Next steps: Staff will proceed with the approved logo packet, pursue trademark research as needed, and incorporate the designs into tourism outreach and event materials.
