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Santa Ana council introduces ordinance to ban automated rent‑setting algorithms
Summary
The City Council voted unanimously to introduce an ordinance to prohibit landlords from using or selling automated rent‑pricing algorithms, citing national litigation and new state protections; the measure will return for future readings after staff revisions and legal review.
The Santa Ana City Council voted to introduce for first reading an ordinance that would ban the use and sale of automated rent‑pricing algorithms by landlords in the city.
City staff said the proposal would align Santa Ana with other jurisdictions that have acted after Department of Justice and state enforcement actions. Mike Garcia, the city's director of community development, told the council the ordinance is designed to protect renters from…
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