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Santa Ana council advances proposal to bar automated rent‑pricing algorithms
Summary
Councilmembers debated and moved forward a proposed ordinance that would prohibit the use or sale of automated rent‑pricing algorithms by landlords in Santa Ana, citing actions in Berkeley and San Diego and recent state changes. Litigation risk and timing were central concerns; a formal vote was not recorded in the transcript.
A proposed Santa Ana ordinance that would ban the use and sale of automated rent‑pricing algorithms drew sustained discussion at the Feb. 17 City Council meeting, with supporters saying the measure would protect tenants from algorithm‑driven rent increases and skeptics warning of pending litigation.
Director Mike García told the council the ordinance would follow similar actions in other California cities and noted recent state changes that took effect Jan. 1. García described algorithms that scrape public and proprietary data to create market rent estimates and…
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