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Council approves sponsored beach umbrellas and a MobiMat; residents debate ads on public property
Summary
The council approved sponsorship agreements to fund commercial-grade umbrellas and an accessibility MobiMat; staff said sponsorship logos will appear with the city logo and residents debated whether sponsorships amount to advertisements on public property.
The Long Beach City Council approved sponsorship agreements to fund commercial beach umbrellas and one beach accessibility mat (MobiMat). Staff described the umbrella program as a sponsorship rather than a donation; sponsor Leah Tozer (Daniel Gail Sotheby's International Realty) agreed to cover the upfront cost so the city could purchase higher-quality umbrellas that staff said…
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