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City says Instagram strategy, grassroots events and youth programs have boosted engagement
Summary
Management analysts reported Instagram engagement gains after a grassroots events strategy, highlighted growth of youth programs and previewed new community resource centers and a Smithsonian exhibit launch at the Utah Cultural Celebration Center.
Management analysts Harold Malaney and Laura McPeek, along with marketing manager Trenta Sayono and social‑media lead Travis, presented examples of how West Valley City has used events and grassroots outreach to grow online engagement and local participation.
Presenters said Instagram was the priority platform to reach an 18–40 demographic, describing the platform as a place to "move people to act." They credited a mix of grassroots activations…
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