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City communications staff outline crisis-response workflow, tighten media strategy and recommend website vendor
Summary
Sam described a crisis communications protocol (chiefs → EFO → media plan), said the city is selective about joining high‑profile controversies, and previewed a website vendor recommendation after 58 RFP responses with a target October 1 launch.
Sam told council the city's communications team has become more strategic about media engagement, saying staff will accept interview requests when the city wants to "be the face of" an issue and decline when it does not. He used recent reporting about immigration enforcement as an example of situations where reporters attempt to draw local officials into divisive coverage.
Sam walked members through the…
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