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West Valley launches 'WBC is me' branding and a yearlong events calendar
Summary
Staff unveiled a citywide branding campaign, 'WBC is me', aimed at strengthening pride and engagement through sponsored community events — a March 14 scavenger hunt, a graffiti-wall drop party, a July 4 aerial photo and a December Christmas festival among planned activities — and requested council help in promotion and attendance.
West Valley City unveiled 'WBC is me' as its 2026 citywide theme at the Feb. 20 budget retreat and presented a calendar of community events designed to increase pride, celebrate diversity and drive resident participation.
Harold described the initiative as “a citywide declaration that West Valley City is defined not by assumptions or old narratives, but by the people who live, work and serve here.”…
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