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Sweetwater County tourism board presents 2025 report to Green River council; local guides urge more river investment
Summary
Sweetwater County Travel and Tourism presented its 2025 annual report to the Green River City Council, highlighting lodging tax revenue and marketing results, while local guides and council members urged more investments in trails and river/fisheries promotion to capture visitor spending.
Janessa Meredith, CEO of Sweetwater County Travel and Tourism, presented the board's 2025 annual report to the Green River City Council, outlining how the 4% local lodging tax is administered and spent and describing recent marketing and product-development efforts.
Meredith said the lodging tax supports visitor marketing rather than capital projects and reported collections of just over $1.5 million. She said 79% of the lodging-tax budget goes to out-of-county marketing, with smaller shares for event grants,…
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