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Discover Gila County presents five-year marketing plan after reporting strong web and ad performance
Summary
Discover Gila County staff presented a draft five-year marketing and strategic plan, citing rising web traffic (hundreds of thousands of visits), a social footprint of ~36,000 followers and AOT-attributed figures (presenters said $37.8M in direct travel spending in 2024); staff asked the board to place the plan on a future agenda for formal approval.
Discover Gila County staff presented a draft five-year marketing and strategic plan, reviewing milestones and results from the last six years and asking the board for direction to return for formal adoption.
Presenters highlighted measurable digital performance: cumulative website traffic in the hundreds of thousands (presenters cited figures up to ~739,000 visits in 2024…
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