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Nevada County board approves marketing contract amendment after arts groups press for local focus
Summary
After public criticism from the Nevada County Arts Council, the Board of Supervisors approved Amendment 2 to the Go Nevada County marketing contract with Local Freshies, asking staff to provide more partner meetings and future analytics to demonstrate local impact.
The Nevada County Board of Supervisors approved Amendment 2 to the Go Nevada County marketing contract on June 25 after local arts leaders urged more coordination between the contractor and community partners.
Heather Heckler, program manager for the Grass Valley Nevada City Cultural District and Nevada County Arts Council, urged the board during public comment to reconsider the contract, saying the campaign’s content feels "generic and not really rooted in place" and does not…
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