Commission staff preview 4-minute early psychosis explainer video aimed at scaling Coordinated Specialty Care
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Commission communications staff described a 4-minute Early Psychosis Intervention (EPI) explainer video, funded via EPI Plus grants, intended to highlight Coordinated Specialty Care (CSC) and to be released by mid-2026 with shorter cutdowns for social media; commissioners suggested diverse representation and language accessibility.
Commission communications staff presented an informational update on an Early Psychosis Intervention (EPI) explainer video being produced to promote Coordinated Specialty Care (CSC) and encourage investment and scaling of early psychosis services.
Andrea Anderson, chief of communications, said the short (roughly four-minute) video will combine a provider voice, expected to be Dr. Tara Needham (UC Davis EPI-Cal), with the voice of an individual with lived experience who participated in a CSC program. The project is funded through the commission's EPI Plus grants and targets a mid-2026 release; the contract will include two 60-second cutdowns for social media distribution.
Anderson described the video's goals as increasing public awareness that early psychosis is treatable, reducing stigma and generating demand for CSC expansion. Commissioners recommended featuring multiple faces and ages and ensuring language accessibility (subtitles or multi-language versions). Public comment echoed the accessibility suggestion and offered distribution resources.
