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VisitDothan says 2025 brought modest growth: $52.2 million in hotel revenue, sports tourism strong
Summary
VisitDothan reported roughly 1% market growth in 2025, generating about $52.2 million in hotel revenue and more than 9,100 additional room nights versus 2024; sports tourism produced roughly $20 million in direct economic impact, the presentation said.
VisitDothan reported that Dothan’s tourism market grew by about 1% in 2025, generating an estimated $52,200,000 in hotel revenue and more than 9,100 additional room nights compared with 2024, VisitDothan representative Hannah Schaeffer said during a Feb. 17 presentation to the Dothan City Commission.
Schaeffer said lodging tax collections exceeded $4,000,000 in 2025 and attributed the gains to a mix…
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