Lifetime Citizen Portal Access — AI Briefings, Alerts & Unlimited Follows
Visit Tampa Bay reports record FY25 hotel revenue and bed‑tax collections, cites cautious optimism
Loading...
Summary
Visit Tampa Bay reported FY25 hotel taxable revenue of about $1.2 billion and bed‑tax collections over $72 million; CEO Santiago Corrado highlighted high occupancy, targeted marketing campaigns and the need to monitor international markets while celebrating record domestic performance.
Santiago Corrado, president and CEO of Visit Tampa Bay, presented the organization’s fiscal‑year‑25 activity report to the Hillsborough County Commission on Feb. 4, describing a record year for several tourism metrics.
Corrado said hotel taxable revenue reached roughly $1.2 billion and bed‑tax collections exceeded $72 million, with average occupancy around 74–75 percent for the fiscal year. He credited a mix of digital campaigns, convention bookings and partnerships — including work with the hospitality industry and promotion of cultural and restaurant assets — for the gains. Corrado also noted that international markets were soft (UK, Germany, Canada and France down) and described the tourism sector as resilient but vulnerable to economic and geopolitical shocks.
He previewed marketing campaigns under the banner "Go and You'll Know," work with diverse community partners, and said Visit Tampa Bay measured strong group bookings and digital‑campaign hotel revenue impact figures supplied by third‑party data provider Adara. Commissioners thanked the Visit Tampa Bay team and asked clarifying budget and allocation questions.
Next steps: Visit Tampa Bay will continue targeted marketing efforts and share more detailed data with county staff and commissioners on request.
