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Celebration of Lights sold more than 25,000 tickets; cultural arts reports show steady engagement

O'Fallon Convention and Visitors Bureau (OCVB) Board · January 28, 2026
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Summary

Jennifer reported Celebration of Lights sold 25,572 tickets (22,728 scanned), produced roughly $291,107 in total sales, and generated sponsorship and ancillary revenue; cultural arts specialist Dana Degnan reported sold theater tickets and rotating gallery exhibits and said a spring show is under consideration before renovations.

Jennifer provided a post‑season summary of Celebration of Lights to the OCVB board. She said total ticket sales were 25,572 with 22,728 tickets scanned at entry, suggesting about 2,800 purchased but unused tickets. Jennifer reported total sales of approximately $291,107 and gave further breakdowns: train rides revenue ~$1,275, trolleys revenue $14,486 after the partnership payout, sleigh/hay‑wagon…

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