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O'Fallon marketing team seeks more targeted out‑of‑region outreach to boost overnight stays
Summary
Kristen, the Recreation Department's marketing lead, told the O'Fallon Convention & Visitors Bureau the department spends nearly $115,000 annually across four funds for advertising and plans expanded paid placements, use of mobile foot‑traffic data and new partner features to draw regional visitors and increase hotel stays.
Kristen, the Recreation Department marketing lead, told the O'Fallon Convention & Visitors Bureau on Feb. 23 that the department uses OCVB funding mainly to attract regional visitors to signature events such as Heritage & FreedomFest and Celebration of Lights.
"We spend nearly 115,000 a year amongst the 4 funds in advertising, and over 60% of that does come from you guys," Kristen said, describing the department's mix of digital, print, billboard and broadcast spots and its use of three social channels.
The presentation reviewed measurement challenges and new data tools. Kristen…
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