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Visit Independence outlines new brand, marketing push and visitor engagement plans
Summary
Visit Independence, the city’s new convention and visitors bureau, told the council it launched a brand in 2025, will roll out a new website by May 1, is printing 33,000 visitor guides and expects to use geofencing and targeted digital campaigns around the 2026 World Cup to drive day trips from the Kansas City metro.
Visit Independence, the city’s newly formed convention and visitors bureau, presented a six-month update Monday that highlighted a new brand, a marketing calendar tied to regional events and early staffing moves. Executive leadership said the organization launched its Visit Independence brand in 2025 and has begun digital marketing and partner outreach to increase overnight and day-trip visitation.
The presentation detailed what the bureau called foundational work: a brand developed with Reactor Design of Kansas City, a bespoke script for the word “Independence” and a three-word brand voice — “storied, steadfast, neighborly” — intended to shape marketing and…
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