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Study shows Madera riders shifting to on‑demand services; council seeks equity safeguards
Summary
A FlexLinks study presented May options for on‑demand microtransit to supplement or replace low‑performing bus segments. Council members supported exploring microtransit for some markets but emphasized protecting transit‑dependent riders and increasing outreach and language access.
City consultants presented a microtransit feasibility study at the Feb. 18 meeting showing tradeoffs between coverage and frequency in Madera’s transit network and a recent shift toward on‑demand Dial‑A‑Ride use after a booking app was introduced. "We're exploring new transit service types like on demand microtransit," Steve Wilkes of FlexLinks told the council, describing microtransit as an app‑driven shared‑ride model that could operate…
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