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LaSalle County tourism panel approves $90,000 countywide ad campaign and multiple sports/media buys
Summary
The LaSalle County Tourism Committee on Feb. 20 approved a package of advertising buys — including a $90,000 county campaign and season ads tied to the Chicago Cubs and White Sox — and approved a March Madness Comcast package. Votes were by voice; specific roll-call tallies were not recorded except when noted.
The LaSalle County Tourism Committee approved several advertising purchases during its Feb. 20 meeting, selecting a $90,000 countywide digital and broadcast campaign and authorizing targeted sports and March Madness ad buys.
Kate, representing the Heritage Quarter bureau, explained the options and their expected reach, saying the committee had three countywide choices priced at approximately $75,000, $77,000 and $90,000 with correspondingly different impression counts. "Bob suggested the 90, then 75, then 77," Kate said, and the committee voted to try…
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