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Parks staff weigh QR codes, concise FAQs and social media to boost outreach
Summary
Staff proposed updating the Parks & Rec FAQ to prioritize concise, QR‑linked content and to use social media (Instagram, targeted Facebook posts, possible TikTok experiments), event QR surveys, and text polling to increase engagement; commissioners suggested ad hoc drafting and pilot efforts for birthday bash activation.
Staff asked the commission for feedback on updating the department’s FAQ and outreach approach and sketched a strategy focused on concise, digital access and boosted social media presence.
Leah Colic presented proposed brochure updates (brand refresh, new topics such as e‑bikes and park rangers) and recommended using QR codes linking directly to landing pages rather than reprinting an exhaustive guide. “So what I'm what I'm hearing is rather than a printed guide, something similar with these questions and then with the links leading back to the website,” she said.
Commissioners and staff explored outreach tactics to increase visibility: short social‑media clips and reels, weekly recreation roundups, pre‑formatted social assets commissioners can repost, QR placards at events, and interactive elements (a timed quiz or in‑event text polling) to drive attendance at large events such as Birthday Bash. Victor Patino and other staff said they will convene the social media committee and pilot creative content while remaining mindful of staffing and moderation capacity.
On community input, staff proposed a short (five‑question) survey at events with an optional comment field and a website feedback button, plus short in‑class surveys for recreation programs. Commissioners recommended keeping surveys brief and suggested an ad hoc subcommittee to draft concise verbiage for FAQs and QR link landing pages.
Staff said they will bring draft materials back to the commission and report on pilot outcomes and analytics in future recreation reports.
