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Fort Myers Beach committee finalizes marketing, sponsors and catering for Cruisers Appreciation Day
Summary
The Anchorage Advisory Committee reviewed and approved marketing plans, sponsorships and a $28-per-person catering agreement for the April Cruisers Appreciation Day, and scheduled a March 9 planning session. Staff will circulate the press release and graphics for committee review before public distribution.
Abigail Eberhardt, the town’s public information officer, presented a marketing plan for the April 12 Cruisers Appreciation Day that includes a press release, 3–4 Constant Contact email blasts to a purchased list of about 300–350 addresses, and social media posts every three days leading up to the event.
"My name is Abigail Eberhardt. I'm the public information officer here at the town," Abigail told the committee, then described the outreach cadence and offered to share the press release and creative materials before they go public. She said Curtis Ludwig’s…
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