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CNF Bank proposes 'Williamsburg Way Home' campaign, seeks $900,000 city allotment to launch homeownership program
Summary
CNF Mortgage presented a branded homeownership initiative to Williamsburg City Council on Feb. 9 that would pair the bank, the city and William & Mary. CNF requested council consider a $900,000 city allotment as part of a proposed $2.7 million package and described lender credits, educational outreach and grant stacking.
Natalie Zavania, chief business development and information officer at CNF Mortgage, told the Williamsburg City Council at a Feb. 9 work session that CNF is proposing a partnership among CNF, the City of Williamsburg and William & Mary called the “Williamsburg Way Home” aimed at making homeownership more accessible to first‑time buyers.
The proposal, Zavania said, combines a centralized online landing page, educational programming, dedicated homeownership liaisons and financial assistance. CNF said it would offer closing‑cost relief in the form of a half‑point lender credit — described on the record as up to $5,000 per mortgage loan — and proposed two grant streams: one funded by the city and one…
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