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Troutdale tourism staff review 2025 visitor gains, new brand and marketing materials
Summary
Troutdale’s tourism staff presented 2025 visitation and spending data, debuted a new ‘Gateway to the Gorge’ brand and marketing materials (postcards, maps), and outlined steps to begin collecting lodging tax from short‑term rentals.
Marley, a tourism division presenter, told the Town Center Advisory Board on Feb. 19 that Troutdale’s tourism program has formalized a destination brand aimed at positioning the city as a gateway to the Columbia River Gorge.
"This is the visitor map that we created and it was a labor of love and essentially banging my head against a wall," Marley said, describing a two‑sided ‘Wander the Waterfalls’ map that pairs Troutdale information with a touring route toward Cascade Locks.
The presentation traced Troutdale’s transient lodging tax (TLT) history — established at 6% in 1972 and raised to 6.95% in 1999, with 0.95% earmarked for…
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