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Board backs steps to convert CBID governance after stakeholder survey
Summary
After an independent survey showed lodging stakeholders prioritize marketing and greater transparency, the Board authorized staff to begin the conversion process to a 1994 Streets & Highways District structure and to draft a district management plan, moving governance of the County Unincorporated Tourism Business Improvement District toward a modernized framework.
The Board of Supervisors agreed Feb. 10 to direct staff to pursue conversion of the County Unincorporated Tourism Business Improvement District (CBID) from its current 1989 Streets & Highways code governance to the 1994 district model.
An independent survey administered by Whereabout and subcontracted by Highway 1 Tourism Alliance produced 235 responses (a 16% raw response rate, 33% when adjusted for properties that do not collect rent)…
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