Canyon Lake City adopts advertising policy, keeps sign fees unchanged this year

The Canyon Lake City Council unanimously adopted a resolution on Feb. 11 to establish an advertising policy and fee schedule for the city‑owned monument sign at 31790 Railroad Canyon Road.

City manager Brown told the council staff recommends keeping the rates the city acquired with the sign and maintaining those rates for the current fiscal year. "The following fiscal year, there would be a 10% increase," Brown said during the public hearing. Brown also described a proposed content policy intended to prevent offensive advertisements and explained that submissions would be reviewed by staff before placement.

Council members pressed staff on how the review process would work. Brown said submissions must go through staff and identified Maddie Gonzalez as the current reviewer; she will confirm whether an ad complies with policy and work with applicants to modify content rather than automatically denying it. Brown said permanent (non‑digital) sign space will also carry a fee and that permanent placements will be reserved for Town Center members.

Council members expressed satisfaction that rates remain the same for the rest of the fiscal year and noted plans to invest in technology upgrades for the sign. Brown stated the city's pricing matches what advertisers had paid under the prior owner; staff will track revenue and expenses in an enterprise account once the sign operation is moved out of the general fund.

The council voted to adopt the resolution (read during the meeting as "Resolution Number 2026‑11") by roll call; the motion passed unanimously.