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Board narrowly approves 12‑month digital enrollment campaign to address declining enrollment (4–3)
Summary
After extended questioning about cost and alternatives, the board voted 4–3 to approve a proposed digital enrollment campaign with Hearst KCCI (presented by Dina Claire Communications) to address a 117‑student decline and an estimated $1.5M budget shortfall.
The Urbandale Community School District board voted 4–3 to approve a proposed digital enrollment campaign, following a presentation by Dina of Dina Claire Communications and a wide-ranging board discussion about cost, duration and measurable outcomes. Dina proposed a targeted, multi‑tactic campaign — including long‑form storytelling on KCCI, OTT…
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