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Maryland bill would cap streaming ad loudness to match program audio
Summary
House Bill 985 would bar streaming services from transmitting commercial ads louder than the program audio, extending protections similar to the federal CALM Act to online platforms; consumer and disability advocates urged a favorable report while the sponsor said technical amendments are forthcoming.
Delegate Marlon Ampre introduced House Bill 985 on Feb. 24, saying the measure would prevent commercial advertisements on video streaming services from playing at higher audio levels than the programming they accompany.
Supporters characterized the bill as a consumer-protection update that modernizes the federal Commercial Advertisement Loudness Mitigation (CALM) Act for the streaming era. "The goal of this bill is to limit the…
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