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Murrieta rolls out 'Choose Your Path' adopt‑and‑sponsor trail program with tiered sponsorships
Summary
The city proposed a branded trail stewardship program—'Choose Your Path'—that will let volunteers adopt trails or sponsors provide annual donations ($250/$500/$1,000 tiers) to fund maintenance supplies, signage and receptacles; staff will publish a landing page and offer both volunteer and monetary options.
Staff proposed a branded trails stewardship program, "Choose Your Path," that consolidates an adopt‑a‑trail volunteer option and a sponsor‑a‑trail monetary option to help maintain Murrieta’s trail network.
Under the program staff described two pathways: adopt‑a‑trail (volunteer groups that perform periodic cleanups and receive vests, pickers and bags from the city) and sponsor‑a‑trail (businesses, families or individuals providing annual financial support to fund supplies, signage and receptacles). Sponsorship tiers were presented at $250 (level 1), $500 (level 2) and $1,000 (level 3); higher tiers include the benefits of lower tiers. Staff said trailhead signage (a small 2x3 sign) is also available (approx. $45) and that the sponsor funds would be used for equipment and supplies for adopt‑a‑trail groups.
Staff noted the program is already lightly used—six trails adopted with interest in four more—and that marketing and an online landing page will be developed with the PIO to broaden engagement, including outreach to high school students seeking community service hours. Commissioners suggested language clarifying individual/family sponsorship options and highlighted the appeal of a low‑cost tier for wider participation.
Volunteer Gretchen Sedlacek described her experience adopting a neighborhood trail and said monthly cleanups yielded multiple full bags of trash and provided meaningful community engagement. Staff will finalize branding, web pages and application forms and return with materials for publication and enrollment.
