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Board discusses naming-rights plan and donor tiers; committee formed to advise strategy
Summary
Superintendent outlined a draft naming-rights approach with donor tiers (platinum to bronze) and possible venue naming (stadium, auditorium); legal counsel indicated a donations threshold of roughly $8 million related to bond limits, and Miss Schaefer agreed to serve on an advisory committee.
Superintendent Doctor Salico briefed the board on early plans to pursue naming-rights fundraising tied to the district’s construction projects, proposing donor tiers (platinum, gold, silver, bronze) and examples of high-ticket naming opportunities such as the stadium, auditorium and gymnasium.
Doctor Salico said staff have drafted a template agreement that would specify the amount, the sponsored asset and the length of the term, and that the district plans a mix of outreach (invitations to businesses, an informational event in the high school library, social media and a press release). He said the district obtained legal guidance indicating that accepting donations up to a certain total related to the bond package — roughly $8,000,000 — would be acceptable under the opinion provided to the board.
The superintendent outlined steps to avoid perceived unfairness in solicitation — for example, broad outreach rather than exclusive face-to-face offers — and suggested creating a small planning committee to shape the approach. Miss Schaefer volunteered to serve on the naming-rights committee; Doctor Salico said he and Mister Johnson and other staff members would also join.
No formal board vote was recorded on policy adoption during the meeting; the superintendent said the next step is a policy review and a planning meeting scheduled for Oct. 4 to discuss details and donor outreach.
The board discussed public-facing logistics and legal limits. The superintendent emphasized that the board (not staff alone) would enter into any donation agreements and that staff would return with recommended policy language for formal consideration.
