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Board discusses stadium naming-rights plan as project costs run over budget
Summary
Board members discussed developing naming-rights materials and messaging after hearing that the project is over budget; naming-rights revenue would be used to pay down debt and reinvest in district priorities, the board said.
At the Oct. 9 meeting the board’s naming-rights committee reported early work on donor materials and discussed public concerns about selling naming rights. Committee members described options beyond stadium naming, such as selling naming opportunities for seats, equipment or other facilities.
One board member stated the project is about $20 million over budget and said naming-rights revenue would be reinvested into district programs and used to pay down project debt. Board members emphasized careful public messaging and said they would prepare clear talking points explaining what naming-rights funds would be used for — repeatedly stating that such revenue would not be for staff raises but for project-related debt and reinvestment.
The committee recommended producing a pamphlet listing possible naming opportunities and hosting a donor event in late January. Board members also discussed framing: several said naming-rights efforts were part of long-term planning and not simply a response to budget issues. No formal naming-rights contract was approved at the meeting; staff said further outreach and materials would be prepared for future discussion.
