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Committee advances NIL bill after University seeks state funding for program

House Committee on Finance · February 25, 2026
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Summary

The Finance Committee advanced HB2384 (student-athlete name, image and likeness) after University of Hawaii officials and coaches urged the legislature to fund an NIL program, citing competitiveness and recruitment risks and requesting $10M for athletics operations and $5M for NIL-specific programming.

The House Committee on Finance voted Feb. 25 to move forward HB2384, HD2, a bill that would create a state-level structure for name, image and likeness (NIL) activities for student-athletes at the University of Hawaii.

University athletic leaders told the committee the bill creates a governance structure for NIL and asked the legislature for funding tied to competitiveness and athlete retention. Matt Elliott, athletics director at the University of Hawaii, said the bill "creates a structure and a process for NIL to function in our state" and asked the…

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